Quiet luxury, in motion.
Our brand reflects what Logistiq feels like to use: calm, confident and quietly extraordinary. Here is how to represent it beautifully.
Logistics software does not have to look like logistics software.
The industry is full of cluttered, utilitarian design. We believe tools people use all day deserve the same care as the products they ship.
- Visual noise that hides what matters
- Generic stock imagery
- Inconsistent voices across touchpoints
Every touchpoint, considered.
From a tracking email to an enterprise contract, every Logistiq moment should feel unmistakably premium, warm and clear.
The building blocks
Logo
The Logistiq mark and wordmark. Keep clear space and never distort.
Color
Ink black, champagne gold and a gradient into cyan.
Typography
A refined serif for headlines, a clean sans-serif for everything else.
Voice
Confident, warm and precise. Never hype, never jargon.
Three simple rules
Give it space
Generous whitespace is part of the identity.
Keep it dark and warm
Ink backgrounds with champagne accents.
Say less, better
Short, confident sentences that respect the reader.
Colors with a point of view
Our palette moves from champagne warmth to cyan intelligence — a visual metaphor for logistics becoming autonomous.
- Ink · #06070B
- Champagne · #D9B779
- Pale gold · #F3DCAA
- Cyan · #63E6FF
Who uses these guidelines
Press
Accurate representation in articles and features.
Partners
Co-branded materials and integrations.
Creators
Reviews, tutorials and community content.
Loved by operators who move fast
“The clearest brand guidelines we have worked with. Our co-branded launch looked seamless.”
“Simple rules, beautiful results. It made our integration page look premium instantly.”
Personas are illustrative composites of the teams Logistiq is built for.
Questions, answered
Can I use the Logistiq logo?
Yes, for press, partnerships and community content that follows these guidelines.
Can I modify the logo?
Please do not alter, recolor, rotate or add effects to the logo.
How do I write the name?
Always “Logistiq” — one word, capital L, lowercase everything else.
Can I imply a partnership?
Only with a formal partnership agreement in place.
How do I get the full brand kit?
Contact our press team and we will share it promptly.
Tell our story beautifully.
Request the brand kit or reach our team with any questions.